UI PROJECTS HIGHLIGHTS
Here you can see all the components of real projects and client case studies which were purely built by me — giving real problem solutions and bringing creative ideas into brands and new concepts.
Kickershoe
A sneaker launch competing with a hundred other "shop now" product pages fighting for the same five seconds of attention — so instead of specs and studio photography, the brand became a motion comic.
The Brief
Launch a new shoe line in a category where every competitor leads with the same white-background product shot and a bullet list of materials.
The Direction
Give every shoe an origin myth instead of a spec sheet. Four creatures — a mantis, a goat, an elephant, a goldfish — each carry the true story behind one silhouette, told through case-file typography, redacted field notes and illustrated evidence photography rather than feature bullets. The dark purple-to-green palette was sampled straight from this artwork — it's the same gradient this portfolio's own accent colour is built from.
The Result
A product page that reads like the first issue of a comic, not a catalog — visitors "read" the shoe before they ever see a price tag.
Rasam
Chef Avinash Mohan needed a home for RASAM that matched five-star-kitchen credentials — not a template indistinguishable from every other "fine dining, Dubai" site.
The Brief
Give a South Indian fine-dining restaurant a premium web presence built around its chef's career and its cultural roots, not a generic booking-site template.
The Direction
Deep green and gold instead of the genre's usual white-and-gold; a kolam — traditional South Indian floor art — standing in for stock ornamental borders; an editorial serif headline paired with tracked-out uppercase labels; real photography of the chef and the dishes, never stock food imagery. The pantry/shop section routes straight to WhatsApp ordering, so there's no separate checkout system to build or maintain.
The Result
Live at rasam.ae with a 4.5★ rating across 1,900+ Google reviews — the identity carried through to social media and the ordering pantry too.
Malker
Trusted Care
A disability-support and homecare provider needed a site a nervous first-time visitor could trust within seconds — built for that visitor, not to impress other designers.
The Brief
Present an NDIS-registered homecare service to families who are often reaching out at a difficult moment, and need to trust the provider immediately.
The Direction
Here the aesthetic decision is restraint — clean blue and white, credibility signals (the NDIS Registered Provider badge, phone and email) visible from the first screen, real care photography instead of stock imagery, one unambiguous "Free Consultation" call to action. No mascot, no ornamental motif — the opposite instinct to Kickershoe or Rasam, deliberately.
The Result
A site that reads as credible and calm for a healthcare audience — proof the same instinct scales down to "no flourish at all" when the brief calls for it.
Alf's
Cycles
The bikes time forgot, and we found. Not restored. Resurrected.
The Brief
A local bike shop's brief, reframed: not a repairs-and-price-list brochure, but a site that feels like walking into a shop with 35 years of history and a personality of its own.
The Direction
Warm cream and red instead of a "sporty" blue-and-black bike-shop palette; a hand-drawn fox mascot doing bike tricks as the site's actual visual voice; a dedicated "Alf's stories" section most repair-shop sites would cut as unnecessary.
The Result
The most personal, illustration-led project on this page — closing proof that the story-first instinct isn't reserved for paying clients.
more work
Smaller logo, motion and brand-identity pieces — the sketchbook behind the four case studies above.
